Developed the first iteration of the Nasty Gal blog using WordPress, collaborating with their in-house design team to create custom publishing and layout solutions.
Developed the first iteration of the Nasty Gal blog for the American fast-fashion retailer specializing in fashion for young women, serving customers in over 60 countries.
Highlights
- Built a custom WordPress blog as a child theme with bespoke templates
- Collaborated with in-house design team on custom layouts and publishing workflows
- Built the layouts to work across phone and desktop widths
- Created content management solutions tailored to fast-fashion publishing needs
Technical Implementation
The blog was built using WordPress with extensive customizations to support the brand's aesthetic and content publishing requirements. Added custom JavaScript for the post layouts and image-heavy galleries the editorial team needed.
Business Impact
The blog platform supported Nasty Gal's global reach, serving editorial content to customers in over 60 countries.
Collaboration
Worked closely with Nasty Gal's in-house design team to ensure the blog matched their brand identity and supported the comments and content features they needed.
