The BeautyCon contest app enabled interactive festival activities with a responsive React UI and Rails backend, engaging thousands of attendees on-site during the festival.
The BeautyCon Contest Web Application supported interactive festival activities with a fast mobile UX. Built with React and a Rails backend, it engaged thousands of attendees and served as an effective marketing tool during the event.
Highlights
- Interactive contest application for large makeup festival
- React frontend with mobile-optimized user experience
- Ruby on Rails backend handling entries, scoring, and winner selection
- High-traffic handling supporting thousands of festival attendees
- On-site activation tied to the festival's contest stations
- Fast mobile UX optimized for on-site festival use
The problem it solves
The app ran the festival's on-site contest: attendees entered from their phones, organizers tracked participation in real time, and entry data fed the post-event marketing list.
Result
Ran live across the festival weekend, taking thousands of contest entries from mobile devices without downtime during peak floor traffic.
